When starting a career, you might be overwhelmed to see just how many options you can choose from. Not to mention how frustrating it is to send out hundreds of applications and not get any response. What if we told you that you could build your career and already be in a managerial position?
Yes, that’s possible. Entrepreneurship allows you to do that. By involving yourself in the business industry, you will be your own boss right from the jump. However, this doesn’t mean that you will immediately become successful. You need to ensure that you know how to market your business, and one way to do that is by investing in storefront signage.
What Is a Storefront Signage?
As the name suggests, any sign, text, symbol, or logo that appears at the façade of an establishment is considered storefront signage. While the business’s name is usually the most prominent aspect, storefront signage can also include business information like discounts, sales, mottoes, or business hours.
Without storefront signage, it would be challenging for your customers to recognize your establishment. Not to mention the fact that your building will look plain and boring. These are fundamentally the reasons why your signage should be effective.
Types of Storefront Signs
When it comes to storefront signage, you want to make sure that you choose the right type that best suits your business. This is vital to guarantee that your establishment catches the attention of onlookers and potential customers. With that in mind, here are your best options.
Illuminated vs. Non-Illuminated
First and foremost, you need to determine whether you want illuminated or non-illuminated signage. The latter is easier to maintain but might be harder to see during the night. That’s why it’s important to choose a color combination that works well in both brightness and darkness. On the other hand, an illuminated sign needs constant maintenance and a power source, but it ensures that your signage is seen any time of the day.
This type of signage combines function, aesthetics, and marketing all at once. Awnings are temporary roofs placed in front of a store, and they are often used to display the name of the business. The advantage of using awnings, aside from being relatively cheap, is that they can also provide shade and shelter from the sun or rain. This type of signage is particularly popular in business establishments selling gifts or souvenirs because tourists are not often used to the weather in a foreign country or destination. The shade it provides is also handy in attracting customers.
These signage are often used to display the name of the business. They are often made with aluminum, plastic, brass, or other materials. They are also the most common type of signage, probably because they are easy to produce and read.
Sign boxes are displayed at the outermost part of the establishment’s land area to ensure that people from the road can see it. They showcase the business’s name and other essential information and can either be internally lit or have a lamp near them for increased visibility at night.
If you like the idea of the sign box but you don’t want its modernistic touch, you can opt for hanging blade signs. They are easy to maintain and do not require a power source unless you want exterior illumination. Hanging blade signs are classic and elegant, giving them an old-fashioned appearance. They are often mounted on a rod, and some business owners design the rods to make them a part of the signage design.
One common misconception about signage is that it can only either be on a stand or the top part of a building’s façade. However, your business’ signage can also be placed on the windows, maximizing the efficiency of its real estate. Window signage often displays the business’s name, logo, graphic decals, or essential information like discount sales and contact details.
Not all signage is supposed to be permanent. One type of storefront signage is called the outdoor banner. This is probably the most versatile among all the other signage and is also the cheapest. You can include events or information that are only useful for a certain period in this type of signage because you can change this quite often. Outdoor banners are usually connected to a pole and hung like a flag, but they can also be mounted to be freestanding.
There are many ways to market your business, and one of the most effective methods is by using storefront signage that captures the heart of your service. Make sure that you know how to choose the best signage to guarantee your business’ success.