Rebranding: Driving Your Brand Makeover Towards Success
Everyone in New Zealand knows Telecom. Launched in 1987, the company has been providing telephone, cellular network and broadband Internet services across the country. In 2014, Telecom announced that it would be dropping its established name in favour of Spark. Backed by a $20 million budget, the change affected not only the brand name but also its subsidiaries, brand design, …