entrepreneur

No Degree, No Problem: How to Succeed without a Diploma

Many are of the opinion that educated people have better lives. After all, a bachelor’s degree opens doors of opportunity for those who spent their time earning one. People say that those who received higher education hold better positions and bigger paychecks. While this is true for many people, this does not mean that those who didn’t earn a degree …

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branding

What is branding?

Before, branding focused on the logo. It’s a given since it’s like a company’s ID. However, with the rise of various digital platforms, marketing has leveled up to more products where branding is needed, as well. Web design, email marketing, social media are now utilized for advertising. As a result, a company’s branding stretched out to fonts, colors, graphics, etc. …

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product launch

4-Tier Marketing Strategy for a Product Launch

People are in constant need of something to solve an area of their lives. With these needs, new products are born. Yet, some products are short-lived because it does not “sell” well to the audience.  Your product could stand a chance in the vast offerings in the market with a four-tier strategy. Giving Birth to a Concept Careful analysis is …

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franchising concept

Best Apps to Help You Manage Your Franchise Business

Are you planning to get a franchise business and begin your journey to entrepreneurship? If you’re planning to start one now, then it’s best to get yourself ready for anything. Remember that running a business isn’t a walk in the park. But with the help of a few apps, you’ll surely find your journey less perilous. Experts say that several …

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Office Optimization: Ways to Improve Office Productivity and Safety

Office Tips to Improve Productivity and Reduce Common Office HazardsSlips, trips, and falls, electrical and fire hazards, musculoskeletal disorders, these are among the most common hazards that office staff are exposed to. Even when an office follows industry standards on safety in order to minimise risk, there’s still a chance for them to occur, which is why it’s best for …

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digital design and choosing colors from swatches

Color Psychology: How You Can Use it in Marketing

For most businesses, the focus of every marketing strategy is on persuasion. Several factors can influence a buyer’s decision whenever they walk into a retail outlet. Most of the time, these factors are often subtle and are often affected by the visual cues inside the store itself, from the way you arrange your merchandise to the colors that represent your …

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Woman accepting payment from customer

Payment Processing Options for Small Businesses

Your business can benefit from offering a diverse range of payment options to customers. There are new methods of payment cropping up every day, and customers want diversity and ease of use. People have adopted various methods of payment in their everyday lives, to the point that many people have gone cashless. To keep up with current market trends, your …

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truck driver on a call

Why Your Business Needs the Service of Freight Forwarders

Transporting goods play a vital role in many industries these days. Businesses need to gain access to products, materials, and ingredients, many of which come from other states or countries. Transport companies make this possible. Road freight transport services in Europe provide a wide range of benefits to consumers and business owners. The loading and unloading services have been a vital …

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business meeting talking about eco-friendly business operations

Go Green: Managing Waste in Business Events

Events are effective marketing tools. Not only are you increasing your enterprise’s level of publicity, but also making potential customers and clients. A good brand image plus higher profitability is definitely not a bad deal. However, if you have engaged in large-scale corporate events before, it’s highly likely that you have observed their not-so-desirable after-effects. Trash ends up scattered everywhere …

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