Start-ups are companies that are only between one to five years old. They are unstable businesses that require a lot of care and attention. These businesses can be hard to manage, but any business owner can sustain their start-up and turn it into a successful business with enough determination and creative thinking. About 21% of start-ups fail in the first year. This number increases to 30% in the second year and 50% in the fifth year. Only half of the small businesses reach the end of the start-up phase. Those who face a high failure rate during the 10th year of their business. It’s challenging to keep a business afloat, especially during a pandemic. However, experts believe that gaining and retaining