No matter how big or small, any business needs to have a plan for marketing and advertising. Without promotion, potential customers will never know your company exists, let alone what products or services you offer. Advertising helps increase your business’ reach, letting people know that you exist and that you have something to offer them. It can also help build awareness of your brand, making it more likely that people will think of your company when they need something you offer. In today’s competitive marketplace, it is essential to ensure that your business is doing everything it can to reach and engage potential customers. By increasing your company’s reach and awareness, you can take an important step towards ensuring its