When you go grocery shopping, what is the first thing that you look at when it comes to the products? What catches your attention and what do your eyes divert to right away? If you said that the label is the first thing you see and grabs your attention, then you are in the majority.
Product labels are important since they let you know about the product and what that specific product is supposed to do. It also has the power to urge you to buy even stuff that you do not necessarily need, especially if the label is quite unique and appealing to the audience.
Here, we will discuss how you can make use of your commercial product labels to keep your sales up.
Make it Easy to Read
Most people often do not have the luxury of spending hours at the grocery store or any other store. Most of them will just cruise through the aisles and grab whatever they need. Most will not read the fine print when it comes to labels and instructions, which is why it is important to keep your labels simple and easy to read.
Avoid filling the label up with unnecessary texts and photos. Simply put the name of the product, your brand name, and some of the most important information, such as the manufacturing and expiration dates and the ingredients.
Everything Must be True and Specific
You would not want to lose your customers’ trust, would you? Before putting anything on the label, make sure that every bit of information is right. You would want to convey a sense of urgency and convince the people that they need to buy your product. While you’re at it, you can tell them why they need to buy the product and how it can help them.
Choose your words wisely, as every inch of space in that product label is important.
Hire a Professional Designer
You would want your logo and product design to be completely professional and unique, which is why it is important to hire a graphic designer that will do the job right. Look at their portfolio and ask them how many years they have been designing product labels. You would want their niche to match your needs exactly, so you would not have to worry too much about the outcome.
Do Not Forget the Packaging and Container
Sure, you should focus on the product label, but the packaging and container are just as important. Make sure to choose the right shape and size that will best compliment your product. The label should also fit the container properly, and the sizing should not be awkward or misshapen.
Choose the right shape, material, colour, size, and function so your customers will be amazed at your attention to detail.
Always communicate well with your product label manufacturer and other companies that you are working with so you’d get the outcome that you are expecting. Work with your marketing team and have a brainstorming meeting to get those ideas aligned. Good luck and may your sales skyrocket this year!